Infidelity. Retire now, not later.

Infidelity presents · a film about later

Still believe in a traditional retirement plan? How cute.

They gave you a desk, a number, and a promise: work now, live later. The DRA is the part where you leave.

Scroll to begin

They gave you a desk.

A number.

And a promise.

Work now.

Live later.

II

The years

Same desk. Same phone. Same answer. Forty of them.

Year one— You coming home?— Later.

So you believed them.

Year twenty— You coming home?— Later.

Every morning, the board said the same thing.

Year forty— You coming home?— …Later.

Interlude · The maths of later

Take a number. Your turn will come.

Put in your age and the age they promised you. The board runs the same sums your plan does; it just says them out loud.

Traditional retirement · please take a number

LATER

Printed · Hold on to this ticket. No refunds on time.

Now serving

LATER

38years to go
1,976Mondays
76,000hours at a desk
9,500times you'll say "later"
Time spent on this page: 00:00Board last updated: never
With a DRA: now.Skip the line

III

The flip

Later finally arrives. It brought a walker.

And later finally came.

Just a little late.

Him, at 80— Forty years for this.

You can still have the car.

You just can't have the years.

Unless you leave before they're gone.

IV

The escape

The road lifts off the ground. He doesn't look back.

Him, young again— They kept saying later.

— I stopped listening.

— You should too.

Infidelity

Retire now, not later.

The product · Decentralized Retirement Account

A retirement account you can leave with.

The DRA is a token in a wallet you control. No custodian, no advisor in a polo shirt, no penalty for wanting your life back before 67.

Decentralized

Nobody holds it for you and nobody holds it against you. No branch, no office hours, no "we are open" sticker on a glass door.

Retirement

Retirement is not an age. It's the day your money earns more than your boss pays. The DRA is built for that day to be soon, not at 67 with a walker.

Account

One token, one wallet, one rule: it's yours. No vesting cliff, no early-withdrawal penalty, no plaque and cake.

1

Get a wallet

Any self-custody wallet. If a company can freeze it, it isn't yours.

2

Swap for $DRA

The contract address is posted here, and only here, at launch. Anything else calling itself DRA is not us.

3

Clock out

Tell them "later." Mean it this time.

FeatureTraditional planDRA
Withdrawal age59½Now
Early-exit penalty10%, plus income taxA middle finger
Who holds itThemYou
PaperworkForty years of statementsOne wallet
Office hoursMon–Fri, 8:30–5, and by appointmentWhenever you're awake
Retirement partyA plaque and a cakeA boat

Contract address

Announced at launch. Anything else claiming to be $DRA is not us.

Screening room · sound on

The films, in full.

What you just scrolled through, and the one before it. Sixty seconds and forty-one.

Film · 1:00

"Later."

One man, one desk, forty years, one yellow Countach. The road lifts off the ground at 0:47.

Film · 0:41

"Plaque and Cake."

You gave them your best years. They gave you a plaque and a cake. The Lambo was in the showroom the whole time.

The print campaign

Stop feeding the system. Start building yours.

Ten posters, one finger. Seen on branch doors, bus shelters and the occasional 401(k) statement.

Scroll sideways →10 posters
Poster: Still believe in a traditional retirement plan? How cute.
№ 01 · How cute
Poster: Retire now, not later. An elderly man with a walker beside a yellow Lamborghini at sunset.
№ 02 · Retire now, not later
Poster: F*ck the system. Clock out forever. A cubicle farm, every monitor showing the mark.
№ 03 · Clock out forever
Poster: The dumbest guy in high school just retired early and bought a boat.
№ 04 · The boat
Poster: F*ck your 401(k). A suited figure with the Infidelity mark for a head.
№ 05 · F*ck your 401(k)
Poster: Ever heard the saying? A wheelchair doesn't fit in a Lambo.
№ 06 · The saying
Poster: You always said you'd open it later. A red gift box on an empty table.
№ 07 · Later
Poster: how it feels to open a DRA. A figure climbing stairs into the clouds.
№ 08 · How it feels
Poster: F*ck the system. Clock out forever. An older man with his head in his hand at a desk.
№ 09 · Clock out
Poster: You gave them your best years. They gave you a plaque and a cake.
№ 10 · The plaque

Your number is up

Retire now,
not later.

Hotline1-800-555-DRA69
Free DRA Starter Kit
Webinfidelityinvestments.com
HoursWhenever. We don't have a branch.